Leo

Proof, Not a Pitch

Nearly a decade on growth, monetization, recommendations, and retention — including six years at Spotify. Here’s the work that actually moved the number.

What I Bring

Growth, acquisition, LTVMonetization and adsRecommendations and retentionProduct metrics and decision systemsProduct strategy and GTMAI in existing workflowsTechnical hiring and oversightInvestment strategy and diligence
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  • Spotify · 2023–2026

    Ads and Promotions as a Tool for Growth

    Treated ads and promotions as a growth engine: targeting the listeners who would actually stay, helping creators reach the right audience, and putting Spotify on new devices as the default music app — growth by finding the right people, not by shouting louder.

  • Spotify · 2020–2022

    What Makes a Product Sticky

    Spent years on user retention: what brings people back, what makes a product habit-forming, and how to tell a feature that delights from one that quietly drives them away.

  • PwC · 2018–2020

    General Business Development

    Grew relationships with banks, hedge funds, and other financial institutions — understanding what they needed, shaping the offering, and building a data platform that automated compliance reporting across AML, KYC, fraud detection, and risk.