Experience

Accelerated AI feature development by working on the reliability and scalability of existing backend systems.

Empowered creators to grow their audience and fanbase on Spotify through internal ads and promotions. I helped develop the model to target the right users to try the promoted content, while scaling general functionalities of the promotions platform to support monetization and a better experience for users.

Scaled lifetime value and user retention metrics for marketing and user acquisition teams to target high value users and cut millions in annual ads spend. For business teams, we put invaluable data in OEM negotiations to better price deals to install Spotify as the default music applicaiton onto new devices.

Enabled business teams and software teams to share a universal language by developing a LTV metric that accounted for both user satisfaction and company bottom line. Helped product teams build financially prudent features without sacrificing user satisfaction, while helping business and ads teams understand the long-term impact of business-first decisions on users.

Enabled banks, hedge funds, and other financial institutions to better manage transations data by building a data platform that automated and optimized annual compliance reporting requirements (inc. AML, KYC, fraud detection, and risk management).

Raised engagement of mentors and students through gamifying the core platform and hosting in-person events. Designed, built, and tested features that created a positive feedback loop to encourage active user participation.